Banco Ripley
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Project Context
Banco Ripley sought to enhance its digital ecosystem through the redesign of Ripley Cash, a mobile app for sending and receiving money. The goal was to improve usability, clarity, and accessibility, delivering a smoother, more intuitive experience aligned with the bank’s modern identity.
The app’s interface lacked clarity and organization, making it difficult for users to track transactions and send money. Additionally, the QR code feature was confusing, and the process for selecting contacts felt slow and repetitive, affecting overall usability.
The app’s interface lacked clarity and organization, making it difficult for users to track transactions and send money. Additionally, the QR code feature was confusing, and the process for selecting contacts felt slow and repetitive, affecting overall usability.
We redesigned Ripley Cash with a streamlined flow and intuitive layout, improving task visibility and navigation. Through user testing and prototyping in FlutterFlow, we simplified transactions, optimized key actions like Send and Request Money, and enhanced the visual consistency of the experience.
Testimonials
“The redesign of Ripley Cash exceeded our expectations. The new interface feels modern, intuitive, and truly aligned with how our customers interact today. The improvements in usability and clarity have made transactions noticeably faster, and feedback from users has been extremely positive.”
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“The redesign of Ripley Cash exceeded our expectations. The new interface feels modern, intuitive, and truly aligned with how our customers interact today. The improvements in usability and clarity have made transactions noticeably faster, and feedback from users has been extremely positive.”
Design & Develeopment Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
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Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
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Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
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CMS implementation (WordPress-Elementor / Shopify / Webflow)
CMS Configuration
Responsive Optimization
SEO Improvements (optimized content & images)
Final Testing & QA
Final Project Deployment
Design Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
Color Palette
Typography
Brand Identity
User Persona
Logo
Lo-Fi Wireframes
Previous Design
The Revamped Experience
The Mobile Revamped Experience
The new design focuses on clarity, speed, and trust. It introduces secure sign-in with Touch ID and PIN, a simplified money transfer flow with intuitive steps, and a faster QR payment process with Face ID authentication. Merchants gain full control through an organized business profile where they can manage products and payment methods easily.
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The redesign of Ripley Cash focused on creating a clear, intuitive, and user-centered mobile experience that simplifies digital transactions and improves accessibility. By restructuring the user flow, refining key interactions, and implementing usability testing through FlutterFlow, the app now offers a smoother and more efficient experience aligned with Banco Ripley’s modern identity. Key features include:
Simplified User Flow & Navigation
The new structure allows users to send and request money in fewer steps, improving efficiency and reducing cognitive load.
Enhanced Interface Clarity
Redesigned layouts and clear visual hierarchy help users easily identify key actions and understand transaction status.
Integrated QR Functionality
A reworked QR code scanner improves accessibility for in-person transactions, supported by clear instructions and faster performance.
Prototyping & Usability Testing
Interactive prototypes built in FlutterFlow enabled real-time testing and refinement, ensuring a seamless and intuitive experience before implementation.
Creating an Intuitive and Efficient Digital Experience
The Redesign Process
We restructured the app’s user flow and redesigned key interactions to simplify money transfers and improve navigation. Through high-fidelity prototyping in FlutterFlow and usability testing, we ensured a smoother, faster, and more intuitive user experience.
User Flows
A redesigned flow for Send and Request Money reduced the number of steps and made transactions easier to complete. Clear labels, visual hierarchy, and real-time feedback enhance clarity and task efficiency.
Visual Design
The new interface adopts Banco Ripley’s modern identity, combining a clean layout, vibrant color palette, and accessible components to create a cohesive and engaging digital experience.
Conclusion
With the Ripley Cash redesign we simplified key tasks and improved accessibility, resulting in a faster and more intuitive experience This user-centered approach, built in FlutterFlow, delivers a modern, secure, and scalable digital solution aligned with Banco Ripley’s evolving needs.